Week 5.

From my early three spreads to my latest developed ones. I have changed a lot of the text through out the brochure mainly the reason for this is the first one was only had place holder text were the second image has the real text. 

Also I have added the finalised icons into the pages, even though I had space for were I thought I was going to place them some of it change a bit. I wanted to aline the icons with the type to create a nice follow making it easy for the viewers eye to follow.

Images from top to bottom: Cover front/back, Intro and map, Spare spread. 

I have talked about the cover in another post here is the back joined to it. I didn't want a boring back cover I felt carrying on the silhouette would create a nice ending to the brochure. Aligning the front and the back texts gives a nice finalised finish. From my into and map I just wanted to keep it simple using the same texture styled like I have with my other illustrations. For my last spread and spare one I wanted lots of different information that engages the viewer. 

Week 5.

Here I have been working on a front cover. In order it goes from the first idea (which were more place holders than design) to the last one which is my final cover. I wanted my cover to speak to the contents but also have a different element that creates an eye catching and interesting brochure that makes you want to pick it up.

I have been using silhouettes through out my brochure and wanted that element to come through on the cover. The photo is one I took just out of the wellington harbour when the sun was setting I have enhanced the colouring in it though. I didn't want the title to be generic like the first covers. I like 'Fish Me' because it is a play on 'Pick Me'. 

Week 5.

Here I was looking at what icon design I like. I had already decided I wanted to talk about the money to doing each fishing location, the amount of people that are around and the equipment you need to take.
I chose the dark blue squares. I feel that they are the easiest to read and although the viewer with notice them I didn't want them to be the first think they looked at. Having something like the golden fish icon might draw the view away the the text and not fit in the grid nicely. I reckon the negative icons using the white looks a more professional than the black on colour. Also because my brochure uses lots of negative space it suits best.